Brand identity, campaignsand art direction.
I'm Sufianna, a designer and art director in Kuala Lumpur with eight years across agency, in-house and independent work.
View selected workSelected Work
Brand identities, campaigns and design systems for people who care what they put into the world. Each project starts with a question about what the brand needs to say.
Mettle
A premium electrolyte drink for people who train, recover and come back. Built on consistency, not hype.
View full projectIdeas with a reason behind them
Every design choice ties back to what the brand needs to say and who it needs to reach.
Brands people can feel
Visual systems built around a clear story, so the brand carries meaning beyond the logo.
Made to grow
Identities designed to flex across packaging, social, web and print, and to keep working as the brand grows.
I work out what a brand needs to say before deciding how it should look.
I studied Visual Communication Design at Deakin University in Melbourne. At Pandan Social I grew from graphic designer to junior art director, pitching and leading campaigns for consumer and lifestyle brands. Since 2023 I've designed integrated campaigns and web systems for Australian universities at Keypath Education, and I take on independent brand projects through Puhpowee Studio.
More about mePuhpowee: the force that pushes mushrooms up through the earth overnight. Creativity works the same way: when an idea is ready, it forces its way into the world.