Loop's brand team sets the look: the Kinetic collage, the type and the product imagery. My job, freelancing with Pandan Social as one of two designers, was to carry that system into every rollout for Malaysia, Singapore and the Philippines. That meant new formats, local moments, performance variants and display sizes, all staying true to the guidelines.
Loop's brand team supplied the Kinetic art direction and assets. Everything made locally had to sit seamlessly beside the global work.
Each market had its own calendar and culture, from festival season to Philippine Independence Day and Father's Day.
Launches, sales, performance ads and display all ran at once, each needing many sizes and test variants on tight timelines.
I worked inside the guidelines (type, badge, collage textures, product renders) and adapted layouts so the look held up in every format, from 9:16 stories to 970×90 leaderboards.
Local headlines and moments went into the global framework, so each post felt timely for its market and still unmistakably Loop.
Performance work followed structured briefs (idea, copy, product, format) and shipped as A/B variants in square and story sizes, plus a full display set.
The brand team's Kinetic look, adapted into the launch rollout: collection and colour posts for Bubble Blue, Coral Crush and Lemon Lime, plus product posts on Loop Switch, Experience 2 and over 50,000 five-star ratings, each in feed and story sizes.
The same assets carried into moments that mattered locally, from festival season ("Hear the music, not the mayhem") to Philippine Independence Day ("Freedom sounds better with Loop earplugs") and Father's Day.
For the 6.6 sale, every brief became A/B statics, carousels and video in square and story sizes, with headlines tested against each other and a "Which pair is for you?" product finder. A travel campaign ran across the full display set, each layout rebuilt to fit, from leaderboards to squares.
Loop looked like Loop across dozens of posts, sizes and test variants, while each market got work that spoke to its own moments.
